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Web 2.0- Online Advertising & Marketing

Wednesday, 19 March 2008

Dove-Evolution-The Campaign For Real Beauty

The video demonstrates an example of how the fashionistic world often creates unattainable images of beauty that real women feel pressured to live up to. Illustrating how our perceptions of beauty are manipulated and distorted. Finally showing what goes on behind the scenes making us aware that these model pictures are not 'real'.

Posted by AdamT at 10:26

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Useful Links

  • Richard Adams
  • Tim O'Reilly's Web 2.0 Blog

Blog Archive

  • ▼  08 (22)
    • ►  Apr 2008 (2)
    • ▼  Mar 2008 (20)
      • Step up The movie & Bebo- Co Creation
      • Web 2.0 Definition? O'Reilly doesn't do Definitions!
      • Are virals an example of web 2.0?
      • Is Viral the way?
      • Dove-Evolution-The Campaign For Real Beauty
      • Viral ads- Once its out, it aint coming back!
      • Tango's spoof- Better than the original!
      • Viral marketing- It must have that little somethin...
      • Virals without the interaction- Shock Value
      • Facebook- The Dark Side
      • Virals without the interaction-Funny one's!
      • Richard Adams - User to Particpant
      • We sell the brand now
      • Pull Marketing- Pandora
      • Nice little overview on pull marketing
      • The move from push to pull
      • Interrupt to engage
      • I agree with Tim O'Reilly
      • Web 2.0 its a peice of jargon!
      • Introduction

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